Poker Content is King

The best looking website, top search engine optimization and most unique poker room reviews won’t get you far if you don’t have fresh content. Exciting and routinely updated content is far and above the most important thing you can do to grow your website. Most new poker affiliates make the mistake of spending all their time on web design. Search engine results have absolutely nothing to do with the look of your website. Instead search results are driven by content that targets specific search keywords.

Less than 2% of bloggers and webmasters post new content daily. Think about that for a second. That means if you stick with a plan to add one new quality post per day you will be ahead of 98% of other people. That is a huge competitive advantage if you ask me. Having a great website without updated content is like owning a convertible without an engine – it looks really nice but won’t get you anywhere.

According to Pew Internet & American Life, a new blog is created every 5.8 seconds – amounting to 15,000 new blogs per day. Only a small percent of that figure will be poker content related. However, a significant portion will and you can’t possibly beat everyone in web design. The key in separating your site from the pack is exciting and insightful content.

As I just mentioned your poker posts and content must be of extremely high quality. Write something unique, insightful, educational and useful . People use search engines to get answers on whatever topic they want. Your goal is to not only provide the right answers, but to display on the first page of search results. Most people only look at the first page of search results, or only the first few actual results on the first page. Ranking in the first few results for poker related keywords and phrases should be your number one goal as a poker affiliate.

Your poker content must also be unique. Copying poker articles and posting them as your own is not only illegal, but will ultimately penalize your search engine rankings. Google and several other search engines have duplicate content penalties, which demotes sites with unoriginal content. This is to prevent someone from simply gathering thousands of RSS feeds and posting them on a website in order to get high search engine rank.

As the popular saying goes among webmasters, “content is king”.  This popular cliche has been used around the internet for good reason. Content is what brings you traffic through search and eventually links. Everythink revolves around quality and up to date content. Without it nobody will want to exchange links with you and search engines won’t respect you. Make it your goal to write one quality post per day and you will already be ahead of 98% of affiliates. Once you have thousands of posts and articles you can focus on aesthetics and other tinkering. Then you will be well on your way to making big money as an online poker affiliate.